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	<title>WE2K Article &#187; positioning</title>
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		<title>Heather&#8217;s Tips for Optimizing Your Web Site&#8217;s Positioning</title>
		<link>http://www.we2k.com/article-blog/heathers-tips-for-optimizing-your-web-sites-positioning.html</link>
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		<pubDate>Sun, 27 Jun 2010 00:46:53 +0000</pubDate>
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		<description><![CDATA[Heather Lloyd-Martin&#8217;s presentation about successful search engine copywriting, was held on the second day of the 2006 Search Engine Strategies conference in New York. 
By then I had concluded that I would focus my comments in all my stories) on the needs of mainstream established companies-since those are the people I know the most about. [...]]]></description>
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		<title>Create A Marketing Edge With Positioning</title>
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		<pubDate>Mon, 08 Feb 2010 18:03:44 +0000</pubDate>
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		<description><![CDATA[Internet Marketing is largely about positioning. And a key part of positioning is building a trusting and reliable relationship with your prospects and customers. This isn&#8217;t difficult to do and it helps you move towards that most desirable of states &#8211; a marketing edge.
It pays to know as much about your market as you can. [...]]]></description>
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