positioning

Heather’s Tips for Optimizing Your Web Site’s Positioning

Heather Lloyd-Martin’s presentation about successful search engine copywriting, was held on the second day of the 2006 Search Engine Strategies conference in New York.
By then I had concluded that I would focus my comments in all my stories) on the needs of mainstream established companies-since those are the people I know the most about. [...]

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Create A Marketing Edge With Positioning

Internet Marketing is largely about positioning. And a key part of positioning is building a trusting and reliable relationship with your prospects and customers. This isn’t difficult to do and it helps you move towards that most desirable of states – a marketing edge.
It pays to know as much about your market as you can. [...]

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